In simple vocabulary, Keyword research is essentially a technique used by search engine optimization professionals to figure out the search terms commonly used while conducting a search on a search engine. Now that we are clear with what it is, we’ll look at its importance and uses.
Yes, it is quite important!
The main reason for someone to perform keyword research is to deduce the search terms that the majority of a target market or target consumers use on search engines. Search engines use this method to rank web pages. The more popular a keyword is, higher is the web page’s ranking. Let’s face the fact that search engines have come to dominate internet usage in a very big way. It is evident from the transformation of Google into a verb, commonly used. This is the precise reason why keyword research is important for a site to achieve a good amount of traffic.
How do I get my site achieve a good amount of traffic?
There are many different tools available on the internet to help you to conduct your keyword research. Google Keyword Tool is one of the best Keyword research tools available. Just type in your keywords and the keyword tool will churn out info, like how many people search for the keywords each month and what the advertising competition is like.
The mistake made!
Keywords with the highest searches are not always the best ones to use .You will have a hard time getting good traffic if you always target high traffic keywords. Most of the time these types of keywords have a lot of competition, that your attempts at getting better traffic will be eclipsed by the sheer competition and using them won’t do a thing.. Keywords with lower searches are normally better ones to pick, as these have less competition, which means that this way you can be assured of getting at least some decent amount of traffic. In essence, you have to start at the bottom of the pyramid and beat WebPages there to secure a good amount of site traffic. You can always work your way up once your website gets a good ranking .In the end, what you have to do is to make sure that you target the keywords that are sure to get you a decent page rank, due to the fact that they are not very competitive.
Perceptions – Unique in its own way !
Every brand owner has their own perceptions of a brand and how they want it to be portrayed in the minds of the consumers. For example, a luxury second hand car dealer would be more sensible to advertise as “used cars for sale” as opposed to “pre-owned automobile sales” as more people would be looking for used cars rather than pre-owned ones.
The main hindrance while marketing for popular and established brands is the level of competition as people would be more inclined to buy from authorized and popular dealers rather than a relatively unknown and less heard off one.
In a nutshell, optimistic keyword research would go on a long way in determining the fate of your ambitious establishment, in a very strong way!