With the internet expanding at an astounding rate, it becomes difficult to keep track of all the web pages that are being hosted. And that’s where Search Engines come into play. The search engines carter to all your desires. For example, If you need to browse about a specific topic all you need to do is key in some related keywords and the search engine, say, ‘Google’ gives you the required results. Its always sorted from the most relevant to the least and this is where the technique of Search Engine Optimization comes in.
Search engine optimization also known as SEO is just a website’s way of racing to the top of the search engine’s result page. Because as we all know, the results at the top are often the most visited and the entire point of creating a website is to get a number of views for the content you’re hosting!
Why the hype over it?!
Well, it’s controversial. And everyone loves a good controversy. Secondly if you do manage to do it right, you get the most views. Now who wouldn’t want that?! The entire online community is divided about it and many an argument has taken place over the topic. The Pro-SEO people argue saying a worthy website equipped with the right SEO techniques can get more exposure. The rest of them though counter saying it’s an underhand way of getting ahead in the rat’s race. For, if all we need is good SEO techniques to get to the forefront, then a website stuffed with keywords but which has zero content can just as well appear at the top of the list. So how does it qualify as a valid technique? Taking that into account, the top search engines like ‘Google’ and ‘Bing’ keep switching algorithms as frequently as possible so that the quality of their results never gets compromised.
The Money Factor:
If Google keeps switching algorithms, then doesn’t SEO as such become useless? The answer to it is: on the surface, yes it does, but this is what makes the businesses which specialize in SEO techniques thrive. Imagine the top bucks that a client will be ready to dish out. So, a group of experts, working on cracking Google’s elusive algorithms arrive at the picture. Successful businesses which are based on this, to put it simply thrive, grow and keep growing. So now on top of the controversy factor, we have money also involved.
Famous or infamous, the growing trend indicates that a number of websites are employing SEO techniques and thus the market dominates above all. As success often does, it prompts us to research further heights. It may perhaps be in the hope that we will stumble upon a specific technique in SEO that will work against all the measures taken by Google and other search engines against it. And although we get to understand and read about basic SEO techniques, a deep knowledge about it has never been shared by those who claim to have it. And this final factor: mystery is perhaps what fascinates us most and draws us to SEO.