Training to achieve heights of SEO expertness is rarely straight forward and the results are not perpetually positive. Omitting the pessimism in the above sentence, lets spur upon the challenges that are open to all netizens. This post will help you to kindle those ‘already-known’ and ‘to-be-known’ facts about SEO which still are not precisely practiced by website owners.
The mantra – Optimize to Maximize
A catchy, memorable and apt URL for your website is a MUST. Synthesize a search engine friendly URL with significant keywords defining the purpose of your website and keep it short. This is however not a fool proof tool but will surely lend a helping hand in the long run.
After the URL is ready, structure your website in a decent hierarchy. Do not bury the important content deep inside with too many folders. Any user will get irritated at some point and might look for a better website that has very few folders with the necessary content easily accessible.
Feed your website with Back links
RSS feed is a commodious tool to prolific the traffic to your website. This eventually creates lot of back links, which in turn optimizes your website. Every time a new content is up in your website, the feeds get instinctively uploaded thereby reducing your work load. Creating blogs and keeping them active is another recommended tool to increase the back link network to your site.
Publishing press release when any new product comes out is another efficient way to increase traffic and expand your linking network.
Dance with the changing tunes
The existing framework of Search Engine Optimization does not go with the traditional arrangement. More and more websites are coming into picture with a linear aggrandize of SEO techniques. If you haven’t realized this yet and stuck with the same old ‘increasing-keyword-density’ technique, then it is time for you to wake up!
Reliability is THE factor now with SEO 2011 which can be refined with sites like Facebook and Twitter that administer the essential reputation. Your updates through this can be automated to an extent but make sure there are no idiotic intruders. Tweet frequently but not so frequently about the latest advancements in your website. One big mistake the owners do is, either talk about the so-called hot topic which numerous sites have already yapped about or choose a mundane, not-so-interesting topic. This will slowly reduce the reliability and creativity of your website.
Tap into the super gene – Creativity!
Creativity by definition is to transcend traditional ideas to create meaningful ideas. Regardless, you need not be taught to be creative to become an SEO expert. Some ways with which you can creatively increase search engine results are as below:
- Create separate email lists as in, client list, potential client list, customer list, etc. Mail a monthly newsletter in order to maintain a close contact with them. Make it more user-friendly by having an Unsubscribe link in your mail too – a way to ‘impress’ them.
- Create good quality videos and post them on Youtube. This will inevitably click since persuading people through visual means is more practical.
Nevertheless, in 2011 Search Engine Optimization will probably bounce back by the breakthrough of Social Media advertising with the former being accessible to everyone including small businesses while the latter except for the cost factor might be a challenge for tough competitors.