Today’s world consists of the use of web in GPS, on our TV sets, cell phones and game machines. Imagine the web of yesteryears. It was a Read-Only era where the average user was restricted to just connecting to the Internet and reading the information presented on the website. There was no lively communication taking place between the end user and the producer of the information. This led to the birth of the Web as we know it –Web 2.0.
What is Web 2.0?
Whenever we hear the term Web 2.0 or for that matter anything termed with 2.0, we immediately assume some major change has swept through the internet and everything’s altered.
That’s not true. At least, not that much. Maybe the Web is now better and improved but the core concept of the World Wide Web still remains the same. So what then is Web 2.0? It is just the idea of Web as a platform in which the users are now empowered to control their own data. It’s about giving the user a chance to become an Internet Star if he has the talent. It’s about making the WWW compatible with a number of devices for the sake of our convenience. It may not have been a coup d’etat but it sure was a huge improvement!
The SEO and Web 2.0 Battle
With the rebirth of Web leading the way, the immediate conclusion would be that SEO would follow and become SEO 2.0.It all sounds so easy on the paper but the implementation of it is much more complex and requires cautious handling. Some Web 2.0 content systems like blogs and wiki are a search engine’s favorite. Google in particular seems to adore them. This is because they are inherently search engine optimized as they are updated frequently and interlinked. Unfortunately many of Web 2.0’s improvements may actually prove to be a bane to its search channel. Interactive channels such as flash, video and podcasts are inhospitable to the search engine spiders.
Some search engines can extract information out of these elements but it still leaves the web site poorly rated. This makes the entire technique of SEO disappear into void. But the good news is, SEO techniques are evolving to meet the challenge.
Off-Page SEO
The current world is headed towards a new kind of SEO advertising – usage of photos, videos and audios are abundant.Facebook and Twitter are the best possible examples and to rank high we need to tweak our SEO techniques or better yet ‘Out with the old and In with the new’. In order to climb the big mountain that is Google’s Ranking and reach the top, we must first look for web 2.0 places. Google prefers sites that use backlinks which lead to the targeted keywords. This can be done by creating keywords using web 2.0 websites. The site, in the end should contain a good keyword density but at the same time have the necessary content to back it up.
Time for Exposure?
Creating a Facebook page for your company or maybe a 30 second video on YouTube will increase your site’s visibility due to the popularity. These web 2.0 websites take immense pride in making them look professional while at the same time it gives you valuable exposure. The web 2.0 has in the end opened up endless possibilities for the world of SEO and with a certain amount of flexibility we can conquer the new era of World Wide Web.
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